It’s Hard Out Here for a Pimp

Posted by Moli on 11/18/07

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Affordable couture has finally come to China. Whether you’re at Plaza 66 in Shanghai or at the Landmark in Hong Kong, shopping for designer labels usually means sacrificing a couple of meals or 30 unless, of course, you happen to be an investment banker or on an expat package. For the rest of us, Prometheus has brought us fire in the form of affordable fashion. Roberto Cavalli debuted his H&M collection globally last week, and China was lucky enough to be in on this feeding frenzy. Although this is not the first time H & M has teamed up with a designer, this is the first time the company has debuted a designer label in the mainland and Hong Kong. While it’s true Madonna’s H & M collection did hit stores out here, but, really, Madonna a designer? With seven stores now in Greater China, H & M has made quite an impact in a very short time. You can’t spend the day out and about without recognizing a piece from H&M staring back at you.

As for Cavalli’s grand entrance, his H & M line does not disappoint. He brings his signature animal prints to a range of products from maxidresses to tights. According to the Times, fashion insiders have coined the range as “pimp wear for its slinky materials, studs and theatrical faux-fur reminiscent of ’70s streetwalker culture”. Don’t worry guys, there’s also a collection available for you so you too can participate in the pimposity. Although this is the most expensive line the store has launched, rabid fans were still chomping at the bit to get a taste of luxe glamour. With stores selling out in hours around the world, China has not been an exception to the rule. Lex Keijser, Greater China Manager for H & M, reported that on the day of the release, by noon, “half of the Cavalli stock had already sold out with a full sellout expected by the end of the first day.” It seems the only place to find those leopard tights now is on Ebay.

Image: Cavalli’s H&M Collection/Dexigner










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